Shlitterbahn Waterparks and Resorts
"Schlitterbahn Waterparks exist to provide wholesome family fun at the hottest, coolest places in Texas and Kansas. A less visible part of our mission is to make tomorrow a little brighter for as many children as possible. To that end we proudly support Texas and the Greater Kansas City region non-profit organizations that focus on children. Over the years we have donated hundreds of thousands of park tickets to schools and charities."
- Client Schlitterbahn Waterparks & Resorts
- Role Graphic Designer
- Date 2017
Scenic Photo Credit: Schlitterbahn Waterparks and Resorts
Update Schlitterbahn's current mascot, giving him an outfit, new poses and expressions that will reflect the corporation's evolving brand and social media outreach.
-Make him fun and engaging for all ages
-Make Schätze translate as a Dachshund
-Include different positions and perspectives for diverse representation
-Incorporate the ability to swap expressions (like Bitmoji)
attended the flagship New Braunfels park during the 2016 season.
18-29 year olds are the largest group of theme park visitors.
(U.S. Census Bureau)
in the world for a consecutive 21 years; New Braunfels park.
in two states, with hundreds of rides surrounded by nature.
New Braunfels residents 2015. 36.23% Hispanic, 2.71% African American.
is the brown dachshund mascot. His name is German for "darling pet".
Identity CreationThis video will restart in 10 sec.
Requires desktop viewing