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Shlitterbahn Waterparks and Resorts

"Schlitterbahn Waterparks exist to provide wholesome family fun at the hottest, coolest places in Texas and Kansas. A less visible part of our mission is to make tomorrow a little brighter for as many children as possible. To that end we proudly support Texas and the Greater Kansas City region non-profit organizations that focus on children. Over the years we have donated hundreds of thousands of park tickets to schools and charities."

  • Client Schlitterbahn Waterparks & Resorts
  • Role Graphic Designer
  • Date 2017


Schlitterbahn Website


Scenic Photo Credit: Schlitterbahn Waterparks and Resorts
Jehnny Beth-performing
Problem

Update Schlitterbahn's current mascot, giving him an outfit, new poses and expressions that will reflect the corporation's evolving brand and social media outreach.

Solution

-Make him fun and engaging for all ages
-Make Schätze translate as a Dachshund
-Include different positions and perspectives for diverse representation
-Incorporate the ability to swap expressions (like Bitmoji)

Background Image

Research

1.04 Million

attended the flagship New Braunfels park during the 2016 season.
(statista)

46% Millennials

18-29 year olds are the largest group of theme park visitors.
(U.S. Census Bureau)

#1 Waterpark

in the world for a consecutive 21 years; New Braunfels park.
(Amusement Today)

5 Parks

in two states, with hundreds of rides surrounded by nature.
(google)

50.53% Anglo

New Braunfels residents 2015. 36.23% Hispanic, 2.71% African American.
(innewbraunfels)

Schätze

is the brown dachshund mascot. His name is German for "darling pet".
(schlitterbahn)

Illustration Research


  • Schatze mascot images
  • Schatze illustrations
  • Schatze illustrations
  • Dachshund images research

Roughs


  • Schatze head
  • Schatze expressions
  • Schatze standing
  • Schatze standing edit
  • Schatze nose edit
  • Schatze hands
  • Schatze front angle face
  • Schatze lifeguard

Identity Creation

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Final Product


Schatze character positions

Other Schlitterbahn Creative Projects


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